How Will Cloud Computing Affect Your Business?

Most business owners have heard of the cloud, but many are not sure how it will affect their business in the near future. If this sounds like you, then you might be interested to know that many in the industry predict that cloud computing will soon be a large part of your IT infrastructure, certainly within the next five years.

In fact, it is believed that cloud computing will shortly become an essential part of your IT infrastructure with many new technologies being developed to support this move. So here are a few predictions on how cloud computing will affect your business over the next five to ten years.

  • Software will be on demand: Instead of purchasing a software application and setting it up on your own computing network, many businesses will simply pay a service fee and access software on demand. This will reduce computing costs because you don’t need to keep updating software or fixing glitches.
  • Software will be more flexible:Software will change from a single entity to a modular eco-system, where users can quickly modify individual software components, across a variety of different clouds, to create applications that suit their specific needs. As these needs change, users simply redefine the software modules they need to access. In other words, software as a service will grow massively over the next few years.
  • Computing will be faster and cheaper:The expected rise in applications, developed specifically for the cloud, coupled with faster processers will lead to super-fast connections at reduced costs. The massive size of the cloud will breed applications with greater scalability, leading to more complex and faster software promoting high speed communications and increasing the amount of data that can be processed.
  • Hybrid clouds will be the norm: With the massive surge in software developed for the cloud and the increase in cloud technology, most businesses will adopt some form of hybrid cloud architecture. In the near future it is unlikely that a complete cloud infrastructure will be implemented by many businesses, as currently a combination of cloud and on-site applications offers the best of both worlds.
  • Business start-ups will be cloud based: Due to both the scalability and the increase in cloud technologies and applications, new businesses will move towards a cloud based IT infrastructure. There will be less need to buy new hardware and software programs as applications and platforms will be accessed as needed, and on a pay as you go basis.

The future of cloud computing is all about growth, speed and flexibility. For cloud storage in Australia visit Amcom and find out how cloud computing can help your business leverage this exciting and growing technology.

2015 to be a Modest Growth Year for the Global x86 Server Market

The global server market has demonstrated a steady rise in the past few decades. The server market demand has remained positive, attributed to the on-going enterprise refresh cycle along with the continued infrastructure investments from cloud service providers. In 2014, the global server shipments increased by over 2 million units as compared to 2013 showing a high record.

 

According to 2014 estimates, good market growth in the volume system revenue was recorded. The global worldwide server market was driven by continued expansion of x86 hyper-scale server infrastructure. On the other hand, midrange systems were aided by enterprise investment in scalable systems for consolidation and virtualization. Moreover, in 2014, the demand for high-end systems witnessed a revenue decline in advance of major IBM z Systems upgrade announcement.

 

In October 2014, IBM closed their divestiture of x86 server business to Lenovo. IBM was one of the top 3 x86 server market players globally with revenue of US$4.7 billion in 2013. By acquiring IBM’s server hardware business, Lenovo acquired all of IBM’s x86 server product lines, all blade networking technology assets, converged systems and solution associated to x86, and maintenance services business related to above products. Furthermore, Lenovo benefitted from the additional strategic relationship with IBM which covered resale of attached storage products.

 

IBM’s x86 server business provided important assets and capabilities such as competitive and comprehensive portfolio of x86 server products with associated system networking products, world class R&D, engineering expertise, trusted premium product brand, etc. By focusing on the attractive market segment of x86 servers, Lenovo aimed to create a new profit pool.

 

It is forecasted by market analysts that the global x86 servers market will expand at approximately 4% CAGR during the forecast period of 2014 to 2020. By 2017, China is anticipated to contribute around 20% of the global x36 server market volume.

 

HP held the number one spot in the global server market in 2014 with over 25% market share in factory revenue. HP experienced robust demand for its x86 based ProLiant servers, especially from Asia Pacific, and EMEA. Dell moved to the second position in the global server market for the first time after following a server revenue growth of over 10% year-over-year and held a factory revenue market share of over 15% in 2014.

 

The third spot in the global server market went to IBM with over 12% market share in 2014. A majority of IBM revenue decline was due to the divestiture of its server business of x86. However, IBM did witness a double-digit year-over-year decline for its z System and POWER Systems mainframes. The fourth position was held by Lenovo, while the fifth was held by Cisco in the same year.

 

2014 was a moderate growth year for the global server market with over 2% increase in the total shipments. Globally, x86 servers will continue to be the dominating platform for large scale data center build outs. Additionally, the growth of the integrated systems though minor will contribute to the modest growth of the x86 server market in 2015.

Workspace as a Service (WaaS) Market Cashing in On Need for Mobility in the Modern Enterprise

In recent years, there has a major shift in the way enterprises deploy their resources and technologies. No matter how big or small the change, lowering operational costs and higher productivity seem to be the mantra for the future. The workspace as a service (WaaS) market seems to be a natural offshoot of this pursuit for easy-to-manage workflows and flexible deployment of manpower and material alike. The workspace as a service (WaaS) is a relatively new services delivery model wherein services related to workspaces are hosted by a provider. These services can be availed by customers using a subscription model. Typically, the internet is used for delivering these services.

With mobility being the buzzword, the workspace as a service (WaaS) market—though still young—has seen some recent developments.

For instance, Sprint, a leading player in the communications services industry, announced in the first quarter of 2015 that it would be offering WaaS. Similarly, Workspot, a company that specializes in mobile workspace solutions, announced the launch of Workspot Enterprise, a WaaS solution that’s compatible with all the three major operating systems – iOS, Windows and Android. All users would need to access their desktop files and applications via their mobile devices, is to install a Workspot app.

Interoperability and Security are Keys to Success in the Workspace as a Service (WaaS) Market

WaaS is a development within the Virtual Desktop Infrastructure (VDI) revolution that has allowed users to access their data and documents from virtually any location. Naturally, security remains a pressing concern for any and every enterprise that decides to deploy workspace as a service (WaaS). At the same time, access to files remotely from disparate devices without compromising on user experience is yet another facet that needs more refinement. Companies in the WaaS market need to work steadily toward addressing these two issues if they are to maintain a competitive edge.

Small and Medium Enterprises to Lead the WaaS Adoption Wave

The WaaS market owes much of its growth to the ‘bring your own device’ culture, which is gaining momentum globally. The BYOD work style has caught on mainly because it offloads much of the operational costs that would be otherwise incurred by enterprises. This trend is further supported by the many innovative and easy-to-use applications and solutions introduced by players in the WaaS market. In terms of tangible value, it is the small and medium businesses that seem to be increasingly investing in WaaS.

The emergence of several new remote workspace technologies can be credited to the growing interest in WaaS. All of these factors have combined perfectly to create a wider demand for WaaS. Some of the key application areas of WaaS, based on the industry verticals, are: BFSI, retail, healthcare, IT and telecom, education, utilities, hospitality, manufacturing, and others. Hosting in a WaaS environment is typically of three types: private, public or hybrid. While the WaaS market is expected to expand at a moderately healthy clip, innovation and interoperability will continue to remain the cornerstone of growth.

Cloud Based Platform to Dominate the Web Design Services Market in Future

The term web design comprises different skills and departments that are needed for making and maintaining websites. Largely, ‘web design’ generally means the part of the process that is associated with the front-end of the website also includes writing the markup.

 

DIY Solutions for Web Design Drive B2C Platform for Small Businesses

 

Do-it-yourself (DIY) solutions using low cost tools such as Homestead, Squarespace, and Weebly have created a B2C platform for small businesses. The DIY solutions offer a limited selection of templates that are pre-designed to create a basic web design. The idea of DIY solutions is simple – to offer a process that is fast, uncomplicated, and fun for amateur web designers. In spite of this, only 3% websites are created using DIY solutions owing to the difficulties faced by amateur designers to complete the process. As a consequence, only 1%-3% of registered amateur designers have their work published on an internet domain.

 

B2B Platform Account for 70% of the Web Design Services Market

 

The millions of websites that are added every month is a professional organized activity that is driving the web design services market. At least 70% of the websites are developed following a professional process that involves using pro-developers platform. The B2B solutions offer web designs that have advanced custom features, and Content Management Systems such as Drupal, Joomla, and WordPress.

 

However, the drawback of the process is the manual effort that is involved on the part of the web developers to convert static graphic design into functional websites. The manual effort involved for developing such websites is expensive that takes 70% of the budget that may challenge the web design services market. Additionally, web designers are sidelined in the process, because they cannot always execute their work in real time and do not always have direct communication with the clients.

 

‘Weby do’ the Online Community for Creative Web Designers

 

The web design services market was until recently dominated by DIY solutions that offered B2C platform for amateurs designers and B2B solutions for professional designers and developers. A new segment that is led by ‘Weby do’ has emerged in the web design services market. Weby do is only one of its kind full service platforms for creative designers for B2B solutions. The advantage of Weby do is its cloud software, which facilitates designers to produce and manage several pixel-perfect websites without the need of hiring developers or writing the code for the design.

 

Solutions that offer several advantages such as an accentuated web presence and custom-built or customizable features will gain a lead in the web design services market. Adoption of web design services is likely to be high in the small and medium businesses segment because entrepreneurs in this segment are more cost-sensitive. Thus, the larger the suite of features and customization opportunities, the greater will be the success achieved by web design services providers in this market.

Video Streaming Market Predictions for 2015

Video streaming is a rapidly growing market space. It was once considered a niche, but is currently one of the major sectors for viewing video content online. Established companies in the global video streaming market are driving innovation for viewers. On the other hand, new entrants are leaping into this rapidly-expanding market.

 

Top Trends in the Global Video Streaming Market

 

Video Streaming not Only for Entertainment but Education Too

Though, a majority of the population stream online video content to watch their favorite shows or movies, a growing number of people are accessing online video streaming sites for educational purposes. A variety of online courses are available online on several fields. Additionally, classroom video streaming has become a trend which is being welcomed in several education institutions. Video streaming is growing in prevalence in enterprises. Enterprises by tapping the opportunity of online video streaming are streamlining and optimizing their processes.

 

Better Personalized Experience for Users

At present, personalization in video streaming is at its nascent stage. Though users’ log history is used to provide recommendations to users about which videos they can watch next, this system is not as relevant. In future, video streaming companies will aim to deliver a much pleasurable and personalized experience to users.

 

Companies are focusing on collecting detailed log details of the users to understand their requirements and provide better video recommendations. Simultaneously, this data will be employed by companies to provide relevant ads to the user. This strategy will help companies to generate higher ad revenue.

 

Continuous Playback to Become Another Important Feature

The video streaming market is still evolving and expanding. The feature of continuous playback of videos will become a strategic asset in the coming few years. Sites that offer the best continuous playback will attract more users. Currently, users opt for skipping an ad instead of watching it. Furthermore, after watching a particular video, users tend to search for new videos they can stream.

 

Sites will offer a feature of continuous playback, where the user can seamlessly switch from one video to another without tediously searching for relevant videos. In addition to this, the ads delivered to users will be much personalized so that the video playing goes uninterrupted.

 

Innovative Technologies to Drive the Video Streaming Market

Many entertainment firms are realizing the potential of video streaming market and penetrating the market with better features, larger video database, and faster speed and resolution technologies. This will make technologies such as set-top box redundant. One of the most promising technologies in the video streaming market is 4K. This technology will provide videos in super-high resolutions, thus resulting in a better viewing experience.

 

At present, Netflix and Amazon are the two giants in the global video streaming market driving innovation. Apple’s Hulu and Google’s YouTube are two other prominent companies operating in the video streaming market. Amazon in 2014 streamed more videos than Hulu, and jumped over the services of online caching and video delivery solutions. However, Netflix represented around 60% of the video steaming market share in 2014 and remained the undisputed champion in the industry.

Mobile Value Added Services (VAS) Market Expected to Grow with Increase in Number of Subscribers Worldwide

Mobile value added services (VAS) are the additional services provided by the telecom operators, apart from the voice communication services. Introduction of the smart phones has revolutionized the telecom industry and the mobile subscribers are using a large number of the value added services, in addition to the core mobile services.

 

How Long Term Evolution (LTE) Changed the Mobile Value Added Services Market

 

The wireless communication industry can be segregated on the basis of long term evolution (LTE). Long term evolution, better known as 4G LTE, is an industry term for defining high-speed data for smart phones, tablets and other hand held devices. With the introduction of LTE, value-added services have reached a new level.

 

Mobile Banking and Mobile Payments to help Financial Inclusion Initiatives in Developing Economies

 

The VAS application includes categories such as mobile banking and mobile payments, mobile advertising, mobile entertainment, social networking, mobile gaming, mobile health and mobile commerce among others.

 

Mobile banking and mobile payments market is expected to grow massively in the developing countries where a significant part of the population is yet to be connected to financial organizations. Short Messaging Services, Near Field Communication and smartphone applications are the common mobile mediums. Online wallet services from Paypal, Amazon and Google have boosted the growth of market. However, unavailability of suitable technology in the developing economies as well as the inability of the low-income groups to get access to the appropriate mobile payments medium might slower the growth of the market.

 

Mobile advertising has opened opportunities for the advertisers to use advanced targeting technology to reach the desired customer segment. Various types of mobile advertising include SMS advertising, MMS advertising, audio advertisements and advertising through mobile games and videos. The category of mobile entertainment is a broad classification which can include mobile gaming and social networking among others.

 

Subscribers are Not the Only Beneficiaries in the Mobile Value Added Services Market

 

The Mobile VAS market has opened opportunities for the segments such as mobile network operators, mobile application developers, mobile payment service providers, social commerce vendors and mobile advertising providers.

 

Telecom Industry Might Lose Revenue Due to the Mobile VAS Market

Last year, when Mark Zuckerberg, founder of the social networking giant Facebook, bought WhatsApp for US$ 19.2 billion, he ruffled the feathers of the mobile service providers. With the introduction of mobile based applications such as WhatsApp and Viber, the mobile industry stands a chance to lose a fair amount of revenue from its traditional services such as phone calls and text. Also, Silicon Valley giant Google Inc is trying to create a global network that will cost the same to use for calls, text and data, irrespective of the user location. It would be interesting to see that how the telecom industry copes with such challenges posed by the mobile VAS market, and innovates itself to increase the revenue.

 

Demand for Effective Customer Relationship Management to Stimulate Global Digital Marketing Software Market in Forthcoming Years

The popularity of digital media is a key factor that drives the global digital marketing software market. The adoption and extensive use of digital media can be observed in every walk of life today. Digital marketing as a promotional medium develops and maintains customer relationships via online activities.

 

Web analytics, CRM (customer relationship management), email software, marketing automation software, and e-commerce software are a few of the vital tools that are used in digital marketing. The return on investment brought about by the adoption of digital marketing is way more than the conventional marketing techniques. Presently, marketing via social media is the ongoing trend in the world of digital marketing.

 

Why Digital Marketing?

 

Businesses these days give immense importance to quality customer relationship management and are constantly striving towards greater marketing effectiveness. These two factors have played a very important role in shaping the overall digital marketing software market. Mobile technologies and social media technologies are the result of continuous technological developments. The evolution of these two platforms has brought about a major shift in consumer patterns and trends.

 

Most organizations these days are adopting geomarketing techniques, which make use of the GPS technology for delivering multimedia content. This content is customized as per the customer base present in a certain location. Organizations present digital marketing software for customer relationship management by identifying particular patterns of consumer behavior in various channels.

 

What Propels the Global Digital Marketing Software Market?

 

The services that are offered in the global digital marketing software market are managed services, professional services, and deployment and integration. The two modes of deployment incorporated in the market are on-premises and on-demand/cloud. On the basis of end users, the digital marketing software market is segmented into education, government, healthcare, IT and telecom, retail, manufacturing, entertainment and media, and others.

 

Factors which drive the global digital marketing software market are high demand from organizations for managing huge volumes of their structured and unstructured data, growth of the social advertising and social media platforms, and rising popularity of mobile advertising with greater usage of mobile devices. However, a glaring restraint in this industry is the scarcity of skilled personnel.

 

As regards the future growth of the digital marketing software market, high investments and the surging demand for big data analytics will present several opportunities for market expansion in the forthcoming years.

 

SaaS Based Solutions to be the Cornerstone of Growth

 

Some of the key companies operating in the global digital marketing software market include Adobe Systems, Salesforce Inc., Microsoft, HP, Oracle, IBM, and SAP. The digital marketing software market at present is characterized by widespread adoption of SaaS-based services and solutions.

 

Silverpop, a provider of digital marketing technology established by IBM, is engaged in offering services such as mobile solutions, lead management, and email marketing. Silverpop’s digital marketing platform that is cloud based is known as Silverpop Engage. This platform uses and analyzes individual customer behaviors and data which is gathered from various sources for driving real time customer interactions at a personalized level.

Accelerated Adoption of BYOD Policy by Enterprises Expected to Drive Global BYOD Security Market

consumerization. This policy serves the purpose of helping employees stay connected with their remotely-working counterparts and data of the organization. As BYOD policy is gaining popularity in the global industry, the implementation of security solutions has climbed up the priority chart.

 

MDM Solutions Lead the Global BYOD Security Market

 

The global BYOD security market is classified into two segments: Management of mobile devices (MDM) and management of enterprise applications (MAM). As per a recent research report, MAM solutions are anticipated to exhibit enormous growth in the near future owing to the rising awareness among consumers about security solutions across the globe. In spite of MDM being dominant among all the other solutions, mobile content management (MCM) and mobile identity management (MIM) will exhibit higher penetration within the global BYOD security market in the coming years.

 

The proliferation of mobile devices such as smart phones and tablets, which are being used by consumers in their day-to-day lives, has encouraged many companies to promote the BYOD policy. Companies have extended their support to the BYOD work style primarily because it offers productivity gains and cost savings.

 

Initially, the idea of BYOD was rejected by many companies due to data security concerns. However, major companies are now making strides in incorporating this policy, or at least considering supporting it. The revenue for the global BYOD security market is generated from end-use industries such as SMEs, government organizations, and large enterprises.

 

Driving Factors of BYOD Security Global Market

 

The BYOD security market is driven by factors such as adoption of BYOD policy by organizations, rising smart phone penetration, reduced hardware cost for organizations, emergence of mobile business user workforce, and persistent usage popularity among industry regions, enterprises, and verticals.

 

On the flip side, factors such as rising network security threat, device seizure, governance and compliance issues, and data loss risk are expected to hamper the growth of BYOD security market in the near future.

 

One of the rising trends of the BYOD security market is the onset of mobile security solutions that are being offered by mobile device vendors. Many vendors are now into manufacturing of mobile devices that are integrated with security solutions. These solutions help employees to access their professional as well as personal data using their portable device from different locations.

 

Key Market Players in Global BYOD Security Market

 

The global BYOD security market is witnessing intense competition among the large and small vendors. Some of the prominent players of the global BYOD security market are IBM, Citrix Systems, VMware, Good Technology, Mobile Iron, SAP, Cisco Systems, and Alcatel Lucent. The global BYOD security market is growing owing to the collaborations and mergers of the market players to surpass their services to their respective consumers. Many new vendors are also expected to enter the market in the near future.

Product Innovation to Drive the Automotive Temperature and Humidity Sensors Market till 2020

Today’s vehicles feature highly complex and sophisticated electronics control systems. A majority of innovations in the automotive sector has been solely possible through electronics and the use of advanced sensors. In the past two decades, market research studies show that there has been an increasing deployment of sensors in the automotive industry.

 

In 1990, the global market for sensors was estimated at US$2 billion. The market steadily expanded approximately to US$10 billion in 2006 with a double-digit year-on-year growth and reached over U$15 billion in 2012. The application of sensors in the automotive industry has significantly fueled the growth of the world sensors market.

 

Automotive Sensors Market to Double in Value by 2020

One of the promising sectors in the automotive sensors market is the automotive temperature and humidity sensors market. The global market for automotive temperature and humidity sensors, according to a market research firm, will reach a value of US$2100 million by 2020, and will double in value to approximate US$1000 million by 2013. A marked double-digit growth will be demonstrated by the global automotive temperature and humidity sensors market during the forecast period of 2012 to 2020.

 

On the basis of application, the global automotive temperature and humidity sensors market is segmented into body electronics, power train, and alternative fuel vehicle (AFV). According to technology type, the global automotive temperature and humidity sensors market is classified into MEMS (Micro-Electro-Mechanical Systems), CMOS (Complementary Metal-Oxide Semiconductor), and TFPT (Thin-Film Polymer Technologies).

 

Drivers and Restraints Shaping the Global Automotive Temperature and Humidity Sensors Market

 

The global automotive temperature and humidity sensors market benefits from the rising global sales of light vehicles. Furthermore, the growth of electronic content per vehicles is driving the automotive temperature and humidity sensors market worldwide. Market players are tapping on to the opportunity of increasing demand of electronic vehicles, which will further drive this industry. The demand for electric vehicles is especially high in emerging regions of Asia Pacific, which further supports the automotive temperature and humidity sensors market growth.

 

On the other hand, unavailability of a comprehensive aftermarket is somewhat constricting the global automotive temperature and humidity sensors market. One major challenge that the automotive temperature and humidity sensors market needs to overcome is the ineffective collaboration between tier 1 supplier and semiconductor manufacturers and OEMS.

 

Players Compete on the Basis of Innovation in Technology

Some of the top key players in the global automotive temperature and humidity sensors market are STMicroelectronics, Robert Bosch, NXP Semiconductors, Continental AG, and Texas Instruments. Companies in the global automotive temperature and humidity sensors market compete on the basis of technology and innovation, quality and reliability, support, and cost effectiveness. However, companies that adopted product innovation as their key growth strategy are now leading the global automotive temperature and humidity sensors.

 

Since the lack of an aftermarket is restraining the global automotive temperature and humidity sensors market, in future, support will become a strategic asset in this industry. The demand for replacement parts and accessories in the automotive sensors aftermarket will help aftermarket suppliers thrive in this industry.

Global Software Defined Data Center Industry: North America to Establish Dominance with more than 50% of Overall Market

The software defined data center is a significant part of a rising wave of software defined technology. The traditional data center industry requires shifting its focus towards the software defined data center to provide customers the flexibility to scale and construct redundancy into their systems that result in reduced overheads. At present, the software defined label is applied to almost everything comprising storage, networks, and security and it is emerging as a promising market of software that performs functions conventionally executed by hardware.

 

Though the global software defined data center or SDDC industry is in its budding phase, prospects for the market appear quite strong. The global SDDC market is expected to reach approximately US$22 billion in 2015 and it is estimated to value around US$77 billion by 2020. The expected CAGR at which this market will grow is determined to be around 29% between 2015 and 2020.

 

Continual Innovation in Processing Power and Memory Stimulates Global Market

The SDDC industry assists in the merger of the networking and the server storage, along with the simplified management of all resources using various applications. SDDC also helps in overcoming the obstacles of manageability, flexibility, scalability, and reduced costs that, in turn, aid vendors and service providers to manage their IT infrastructure proficiently.

 

The regular innovations in processing power and memory coupled with the high demand for resource pooling and manual/customized networking configuration are the key factors driving the global market for software defined data center.

 

The inherent interoperability of SDDC that enables solutions to be implemented on any hardware irrespective of the manufacturer or the vendor, with an added benefit of multi-tenancy support is another growth driver for this market. The future adoption of SDDC is expected to be in mixed environments and hybrid clouds, with more attention towards software defined security.

 

SDN Market to Register Highest CAGR during Forecast Period

The global SDDC market has been classified into various solutions such as SDN, SDC, SDS, and application. The SDC market is expected to hold the largest share of the global SDDC market in 2015. However, the SDN market is expected to record the highest CAGR during the period of the forecast period.

 

In 2015, North America is projected to dominate the SDDC market with approximately 52% share of the total market. Asia Pacific is determined to rank second among others. The European market is likely to rise at the highest CAGR during the forecast period. Over the past year, many new companies have started focusing on SDDC solutions indicating extensive adoption of this technology in this region.

 

The major players in the SDDC industry are Cisco, IBM, HP, EMC, and Fujitsu. Innovative products roll-out, partnerships, and mergers and acquisitions are the main strategies the major players tend to follow to maintain their position in the global SDDC industry. Furthermore, various approaches such as collaborations, agreements, and joint ventures are also employed by a number of participants to build up their product portfolios and develop their geographic presence.

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