Brazil has been welcomed to the Ultimate Fighting Championship’s (UFC) collaboration with cryptocurrency casino and betting startup Stake.com.
An initial collaboration was announced in 2021, with Stake.com gaining a foothold in the Octagon sector as the UFC’s first official betting partner in Asia and Latin America.
“This past year, Stake.com turned out to be a fantastic partner, and we’re happy to prolong the connection,” said Nick Smith, UFC’s VP of GP (Global Partnerships). Since sports betting is now widely available, we have included Brazil, a significant rising sports betting market, in a broad collaboration that previously included key Asian territories and Latin America.
“We plan to collaborate alongside Stake.com to provide people with a distinct way to enjoy the excitement and action of UFC brought by Stake.com’s creative and rising gaming platform.”
Further, the partners will work together to create a variety of new and creative content that will be delivered throughout UFC-owned social channels and online platforms, as well as exclusive promos and VIP experiences for fans.
The arrangement would see Stake.com gain a wide range of affiliations with major UFC assets as the UFC’s initial betting partner within Brazil, a country where the organization claims it has become “one of the most known brands,” with an estimated 35 million fans.
“We’re thrilled to retain our cooperation with UFC for the year 2022, following a successful 2021,” said Mladen Vuckovic, Chief Executive Officer of Stake.com. “Our collaboration with UFC is just strengthening, and we can’t wait to bring UFC fans from all over the globe to our network.”
Furthermore, the cryptocurrency casino will have a marked presence inside the Octagon at specific PPV (pay-per-view) and fight night shows throughout the year, in addition to being the sponsor of the UFC`s regularly scheduled PPV event in Brazil.
The association additionally consists of an annual-brand-ambassador fund with the purpose of providing “vast paid advertising opportunities” to UFC athletes who participate.
“Our existing player base welcomed the collaboration, taking advantage of VIP events and exclusive content to provide them with an experience with one of the world’s largest sporting organizations,” Vuckovic said. “This is something they won’t be able to find anywhere else.”