As of April 20, 2021, Apple’s users will be able to pick and choose which apps can track their activities across different apps. For this reason, many people decided not to utilize it. When it comes to ad tracking on Android, Google is following in Apple’s footsteps.
We are launching an ambitious multi-year effort to create a new privacy advertising solution today,” Android Product Management Vice President Anthony Chavez said on the company’s blog. As with Apple, Android is undergoing a privacy transformation, according to Chavez, which will limit the sharing of user data with third parties and do away with the need for cross-app identifiers altogether.
There may be a two-year delay in the implementation of these modifications, he noted. This will be implemented by Google and its partners. Ad-based firms like Facebook’s parent company Meta are expected to suffer greatly if this policy is enacted. More than 95% of iPhone users who were going to download the update decided not to after Apple made changes.
Apple made a simple but significant change that cost Meta $10 billion this year. In order to make a profit, Meta uses a massive database of users’ information, as well as the world’s most popular social networks: Facebook, Instagram, and WhatsApp.