Wipes Market – Household Sector Leading and Anticipated to be worth US$44,580.7 by 2025

wipes market

Global Wipes Market: Snapshot

Wipes are papers, tissues or non-woven materials used for lightweight scrubbing or friction, so as to get rid of dirt or liquid from the surface. Wipes are used in eliminating dust particles, liquid, and help to clean the surroundings. The rising adoption of wipes in consumer and industrial applications, collectively with modernization and enlarged customer awareness are all projected to result in a promising rise of demand for wipes across the globe. Wipes prominently find demand owing to the convenience they offer across a number of application areas. For instance, in household cleaning, the use of wipes makes for a much faster and easier option than dispensing a liquid cleaning with the use of wiping products such as mops, thus reducing manual efforts and time required to complete the task.

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TMR analysts suggest that the global wipes market, which valued at US$30,438.4 mn in 2015, will rise at a healthy CAGR of 4.1% from 2017 to 2025. If the numbers hold true, the market could rise to a valuation of US$44,580.7 mn by 2025.



Disposable Wipes to Continue to Remain Highly Popular

The report segments the global wipes market on the basis of criteria such as product type, application, material, and cleaning tool. On the basis of product type, the market has been segmented into disposable wipes and non-disposable wipes. The segment of disposable wipes presently accounts for the dominant share in the market and are also expected to remain the most popular product variety over the report’s forecast period, exhibiting a promising 6.1% CAGR.

Despite being the most popular segment, the usage of non-biodegradable materials for the manufacture of disposable wipes has come under the radar of environmentalists and countries with strict environment protection norms are increasingly demanding bio-based products. To remain strong in such regional markets, companies are innovating their products with the use of recycled fibers, natural ingredients, and biodegradable materials. Of the key applications of wipes, the household sector accounted for the highest market share in 2015 due to increase in number of users of wipes and other cleaning products for household cleaning and sanitation purposes.

Asia Pacific to Continue to Take Top Spot

From a geographical standpoint, the report examines the market for wipes in regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. Markets in North America and Europe are highly established, lucrative, and have several leading vendors in the wipes market. In 2015, these regional markets cumulatively accounted for over half of the market despite representing only a small share of the global population. The market in Asia Pacific held the dominant share in terms of revenue and valued at US$ 9314.1 mn in the same year. Factors such as the massive rise in urban settings, rapid pace of development of the industrial sector, and rising disposable incomes are expected to keep the demand for wipes steady in Asia Pacific in the next few years as well, helping the regional market retain its top spot.

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Some of the leading companies operating in the global wipes market profiled in the report are Procter & Gamble, S. C. Johnson & Son, E.I. du Pont de Nemours and Company, Kimberly-Clark Corporation, Reckitt Benckiser Group plc., Rockline Industries, Clorox Company, PT. Asia Pacific Fortuna Sari, Contec Inc., Nice-Pak, Embuer, and Robinson Healthcare Limited.

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