White chocolate is a solid or semi-sweet confectionery product processed by mixing or grinding cocoa fat or butter with dairy ingredients and sweeteners. White chocolate is a type of conventional chocolate having fat contain of about 20%, total milk solids nearly 14%, and contain approximately 3.5% of milk fat.
White chocolate has a smooth texture and a milky pale yellow or ivory color in appearance. It is enriched or fortified with food additives and other food ingredients to enhance its nutritional value. It may also available as a supplement chocolates like protein or nutritional bar. White chocolate has multiple health benefits. It may reduce the risk of hypertension, breast cancer, and heart failure.
It is consumed by all age group due to its multiple benefits. It is also utilized in the segment of bakery as a replacement for dark and milk chocolates. The global demand for white chocolates is on high during this forecast period due to increase in consumption.
The global white chocolate market is segregated based on type, packaging type, application, distribution channel, and region. The consumption of white chocolate is quite popular among different types of chocolates product such as milk chocolates and dark chocolates. The white chocolates is available in different types of forms such as white chocolate bar, white chocolate chips, white chocolate coating nuts, candies, drops, and others.
In terms of packaging, the white chocolate market is categorized into primary packaging and secondary packaging. Based on application, the market is divided into bakery, confectionery, dietary supplements, and others. In terms of distribution channel, the white chocolate market is segmented into hypermarket, supermarket, retail stores, conventional stores, and online stores.
In terms of geography, the global white chocolate market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are major markets for white chocolate. Chocolate is extensively used in celebrations and in food preparations in these regions.
The market in Asia Pacific is expand due to rising demand for white chocolate. Expansion of the confectionery and bakery industry in Middle East & Africa is likely to boost the consumption of white chocolate. Further, dark chocolate has been replaced with white chocolate in South America due to its various nutritional benefit. Investing in white chocolate manufacturing and providing distribution network to fulfill the demands of consumers is projected to boost the global market.