Wheat Protein Market: Weight Control and Healthy Diet Become Leading Causes for Soaring Demand

Wheat Protein Market: Weight Control and Healthy Diet Become Leading Causes for Soaring Demand


The global wheat protein market has been witnessing some real significant growth in past few years due to rise in consumer base for meatless food. According to a report stated by Transparency Market Research (TMR) developing economies are likely to catalyze the market growth due to various expansion opportunities in coming years. Titled, “Wheat Protein Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025” the publication also states the rise in wheat protein market across the regions such as Europe, North America, Middle East and Latin America, and Asia-Pacific, where the latter two regions are estimated to grow fastest  during the predicted period.

Key components driving the interest for wheat protein market incorporate developing customer base for meatless, weight control plans. Expanded utilization of wheat is related with a few medical problems, for example, high risk of tumor and osteoporosis. Moreover, meats contain high amount of toxic ingredients and saturated fat. Also, the consumption of meat is supposedly to be one of the several causes for reduced life expectancy and growth in type 2 diabetes. As stated by National Institute of Health, obesity and weight turn out to be a leading cause of death in the U.S. If stats are to be trusted, near about 300,000 people lose their life because of this health issue. Keeping these factors in consideration, a very large section of masses is choosing to be conscious about their food choices, by adopting food items with wheat proteins. This factor acts as a driving force for wheat protein market worldwide. Earlier, weight management was no doubt a major issue among the crowd, but in today’s time it has taken a form of an epidemic, which makes a very fertile ground for wheat protein market, as it serves to be a healthy diet option for people. 

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On the basis of type, the market is bifurcated into wheat protein isolates and hydrolyzed wheat protein. The latter one is responsible for the larger share because of high demand for these foods from food and beverage industry. The former one is often used in products such as flat breads, pizzas, and frozen foods. Based on the application the market is segmented into confectionary items, bakery, and nutritional supplements where bakery products holds the major section of shares. On geographical basis, market is divided into North America, Latin America, middle East and Africa, and Asia Pacific. North America holds the major amount of share and hence is the dominant one. Whereas, Latin America and Asia Pacific are also getting stronger in terms of growth in the market.

Archer Daniels Midlands Company, Manildra Group, MGP Ingredients Inc., Cargill Incorporated, Crespel and Deiters GmbH are among the key players oprating strong in the global wheat protein market.