In the wearable devices market, smart watches and fitness bands are some key products. Worldwide, by 2021, the wearables market is predicted to double in size. As per a report, India saw wearable sales reach 2.7 million last year.
As reported by a market research firm, Xiaomi held 41% share of the wearables market in India in the third quarter of 2018. GOQii followed Xiaomi at 19%. Titan, Samsung, and Fossil were next in line vis-à-vis market share.
Along with Technology Design integral to Wearable Devices, says leading brand
Meanwhile, in November 2018, watch maker ‘Titan held Titan Design Day’ as part of the ‘Bengaluru by Design’ festival. The event witnessed participation from industry leaders to discuss prospects of the Indian wearable tech market. The discussion also included key design philosophies that go in the making of a successful wearable tech product.
The wearable device market can be divided into basic wearables and smart wearables. The former do not work on apps or an operating system, and the latter run on apps and have a built-in operating system. A smart watch is an example of a smart wearable.
In particular, in India, the market for basic wearables is rife to serve the price conscious buyers. Basic wearables simply track the body vitals and register it on a mobile app. At present, majority of the wearable devices are an extension of a watch or wrist band, keeping with the tradition of wrist watches. As such, a number of brands, which includes Titan, contends in this space.
As stated by the chief design officer at Titan, design is integral to each product.