Service Delivery Platform Market: Clear Understanding of the Competitive Landscape and Key Product Segments

A service delivery platform (SDP) denotes a set of hardware and software components, which help in creating, delivering, and managing services offered over a telecommunications network. SDP is commonly used in the context of telecommunications, but it can be applied to any system that provides a service including voice over internet protocol (VOIP) telephone, internet protocol TV, internet service, or SaaS.

SDP is a framework that is oriented to multiple networks, supports a variety of applications, and delivers comprehensive services to users. SDPs require integration of IT capabilities and the creation of services that cross technology and network boundaries and provides a platform for session control, service creation, protocols and execution to the end users. This system serves both individual customers as well as business organizations.

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With telecom operators facing challenges in the form of falling average revenue per user in both fixed line and mobile networks, operators are focusing on offering a wider range of value added services to customers. Telecommunication industry has incorporated this solution to develop & deploy converged multimedia services such as audio/video conferencing, thereby expanding range of services offerings.

For instance the emergence of application stores, to create, host, and deliver applications for smartphones has focused on SDPs as a means for communication service providers (CSPs). SDP acts as middleware platforms and provides an optimized service exchange between facility providers, telecom network operators, content providers and the consumers. This also aids facilitate reduction in operational cost and in lowering time-to-market of new services. Reduced marketing time and an increase in market penetration are supposed to open up ample opportunities to the industry participants. Machine-to-machine and cloud computing are some new areas that open up new emerging opportunities to service providers.

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Service Delivery Platform (SDP) is an enterprise application implementing service oriented architecture (SOA) concepts, which is a component model linking services by a contract between services through well-defined interface.