Product labelling is key for brand promotion and consumer education. Labelling is the easiest form of advertising your product. Nowadays, companies are innovating with their labelling techniques, such as in the form, weight, appearance, and brand promotion.
Flexible packaging has been in trend as it provides consumers an easy-to-use functionality. Similarly resealable packaging labels have given companies a new marketing option that promotes the brand with open-close flexibility. Resealable packaging labels can be utilized for both wet and dry applications. Resealable packaging labels are capable of delivering high quality graphics for brand promotion, are cost-effective, operate efficiently and provide reclose functionality. Resealable packaging labels have also reduced waste as they are environment-friendly.
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The material for resealable packaging labels serve a wide market and companies prefer various styles of resealable packaging labels which can be provided by various printing processes such as, screen print, foil, lamination, print on reverse, braille print, peel and read coupons, embossing, and QR code technology.
The companies can opt for multiple types of labelling solutions according to the budget and product type, this can include applying label directly on the product, or the label can be applied on the packaging lines. To increase the impact of resealable packaging labels, companies are also focusing on adding different functionalities such as widening the print area by dual side printing.
It is anticipated that in the near future, the competition in the resealable packaging labels market will increase owing to the entry of new players and consolidation strategies of existing players. Some of the key companies operating in the resealable packaging labels market are Avery Dennison Corporation, MacFarlane Labels Ltd, New York Label & Box Works, UPM Raflatac, Veltego, etikOUEST, Presto Products Company, and Desmedt Labels. It is observed that a lot of small scale resealable packaging labels companies are involved in the industry as the market is growing at a rapid state.