Pressure Sensitive Labeling is one of the most prominent labeling methods in recent times. These labels are generally self-adhesive and can adhere to any material. These labels can provide special distinctive graphics, which enable a unique appearance and while keeping in compliance with performance and safety norms. The ability to retain print in tough environment condition during logistics and storage, coupled with clear film options is the key factor responsible for its increasing preference.
The global pressure sensitive labeling market is expected to expand with an impressive CAGR over the forecast period.
The major factors boosting the growth of Pressure Sensitive Labeling Market is rising disposable income which has led to increase in consumer power, and has directed the modern consumerism, which includes product packaging and the need to transport products safely with intact barcodes and printed labels. Long supply chains and tough transport and logistic conditions is further fuelling the demand for pressure sensitive labeling. These labels are also beneficial in providing an aesthetic look to packaging, due to its ability to maintain the colored print. The water resistant ability of these labels is another prominent factor driving its adoption in the global food and beverage market.
Apart from this, the customization Pressure Sensitive Labeling offers as per the packaging needs is also an added advantage for various companies to adopt Pressure Sensitive Labeling for small to medium volume packs. Further, as the manufacturing process of Pressure Sensitive Labeling is very less time consuming, adoption by manufacturers is significantly high. Also, as Pressure Sensitive Labeling are reasonably priced, many startups are preferring them over other conventional packaging. Further as it allows more branding area or printing surface area, brand can be easily seen. Thus cost effectiveness is another prime driver for adoption of Pressure Sensitive Labeling over the forecast period. However, the rising voices regarding the environmental concerns of packaging is forcing companies to manufacture labels that are bio-degradable and compatible with plastic and glass materials.
Geographically, Pressure Sensitive Labeling market has been categorized into seven key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Asia Pacific Exc. Japan has been a global leader in Pressure Sensitive Labeling market, due to high demand for consumer goods, particularly food and beverage, pharma and retail. The ability to maintain its print even in moist conditions, is the key factor driving the increasing preference in the region. The aesthetic look and safety features has led many North American and Western Europe based players to switch labelling of their normal products towards Pressure Sensitive Labeling packaging, Now a days, one can find applications of Pressure Sensitive Labeling in almost every area, and products carrying these packets can be seen in every super market store in North America.
In Western Europe, many beverages, pharmaceutical and nutraceutical products have adopted Pressure Sensitive Labeling, thus, fuelling more demand for such packaging. Latin America is another prominent consumer market with a vast consuming population, also the products in the region often require long logistics and transportation efforts, thus robust pressure sensitive label packaging is gaining wide acceptance in the region, due to its ability to retain prints in tough environmental conditions, enabling access to barcodes which in turn enables smooth supply chain management. Middle East and African markets are also executing high adoption rate for Pressure Sensitive Labeling, amid increasing preference for packaged food and beverages, especially frozen food.