Patisserie products are popular among all age groups and the sales are independent of occasions or seasons. Packaging plays an important role in patisserie products in increasing shelf life, marketing, prevention from mechanical damage, displaying food safety related warnings and nutrition value. Packaging vendors who provide innovative and creative packaging solutions are preferred by patisserie dealers, as it helps to strengthen sales by enhancing product visibility. Apart from protecting and containing the items, the packaging must be irresistible enough to appeal to a buyer and ultimately lead to a sale. Packaging supplies come in more sizes, shapes, textures, materials and printing options than ever before, hence containers that achieve a quality or feature that is extremely impressive can set any product apart from its competitors.
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Sale of patisserie is most commonly noted at retail outlets. In order to create a longer shelf-life, retailers have demanded the packaging manufacturers to improve the process of wrapping up such food items.
Sales of patisserie have increased as urbanization has led the population to opt for food that is readily available. Increase in cases of stomach disorders are responsible for the dynamics of the global patisserie packaging market to go through unfavorable reforms. The key challenge restraining the fluent production of packaging products is the varying pack-sizes. Consumers prefer reusable plastic pouches as the ideal packaging product, which is in turn hampering the sales of traditional packaging products and declining the demand. The uneven culinary habits of the target population is also accounted as a major factor impeding the growth of the global patisserie market.
Based on type of material, the patisserie packaging market can be segmented as follows:
- Paper and cardboard boxes
- Corrugated boxes
- Flexible packaging
Small plastic patisserie packs, plastic cupcake boxes and plastic cake containers are widely used as they protect the contents from damage and leaking. Paper and cardboard boxes are used by the manufacturers in order to differentiate the product as well as to provide mechanical strength. Taken as a whole, corrugated boxes are considered to be an eco-friendly and sustainable form of packaging compared with other forms of packaging, including plastics. Huge investments are made to develop innovative solutions in corrugated box packaging. Overall, packaging manufacturers are expected to come up with resistant quality packaging materials in the coming years keeping prime focus on environmental protection and sustainability.
Based on type of product, the patisserie packaging market can be segmented as follows:
- Cream buns
Based on geography, the patisserie packaging market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Overall, Asia Pacific (APAC) is expected to be the fastest growing segment during the forecast period. In countries like China, India and Japan, growth comes from an increase in the demand for poly bags. North America is expected to substantially contribute towards market growth on the grounds of rising demand for digitally-printed packages which creates a hyper-personal buying experience. Significant growth in bakery and confectionary in China will have a positive impact on the patisserie packaging market. Furthermore, growing demand for packaged foods and consumer goods is expected to increase the growth. Europe is further anticipated to boost the market growth over the upcoming years with regards to the rising demand for home delivery of patisserie products. Increase in sedentary lifestyle and eating habits in Latin America and MEA are expected to propel patisserie packaging market demand in the region.
Some of the top players operating in the patisserie packaging market are Papiers Paviot, Amcor Limited, LINPAC Senior Holdings Limited, Graphic Packaging International, Inc., Coyne & Blanchard, Inc., Mahalaxmi Flexible Packaging, Berry Plastics Corporation, Sealed Air, WestRock Company, AR Packaging Group AB and others.