Nursing Pads Market: Pin-Point Analysis for Changing Competitive Dynamics

Nursing pads are small circles made from cotton-like fabric that are worn inside the bra. These pads absorb any leaking breastmilk and prevent it from reaching the nursing bra or shirt, thereby helping lactating mothers stay dry. Post-delivery nearly all new mother experiences some discomfort during breastfeeding.

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Nursing pads help prevent milk from leaking by applying gentle pressure to the breasts. Nursing pads are  often used during last days of pregnancy and throughout nursing until the mother stops making milk. There are various types of nursing pads are available in the market. Demand for disposable nursing pads is rapidly increasing as these pads are convenient and hygienic.

Surge in women employment rate and developments in healthcare infrastructure are some major factors driving the global nursing pads market. Rising women employment is expected to positively impact the market. Working mothers do not have enough time to breastfeed their infants, therefore they are regarded as ideal customers for various breastfeeding accessories.

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Increasing investment of manufacturers in emerging economies and various breastfeeding hygiene awareness activities are some factors that responsible for the expansion of the nursing pads market. Some organizations such as the Breastfeeding Promotion Network of India (BPNI), primarily focus on promoting mother and child health . These organizations are increasing awareness regarding such products and breastfeeding hygiene among lactating mothers. Growing patient awareness and introduction of easy-to-use and convenient nursing products are also expected to propel the global nursing pads market. However, lack of awareness about various breastfeeding hygiene products in developing economies is likely to hinder the global nursing pads market.