The Europe mosquito repellent candles market is marked by intensive research and development of new products by leading companies that differentiates them from their rivals, according to a recent study by Transparency Market Research (TMR). The report rates Yankee Candle Company, Gies-Kerzen GmbH, Diversam Comaral, Guangzhou Tiger Head Battery Group, Biosensory Inc., Bite Lite LLC, and Coghlan’s Ltd. as some of the leading companies operating in the European mosquito repellent candles market. Constant focus of these companies is on making products that are ecofriendly, made from natural substances, and are harmless to human beings.
As per the projections provided by the TMR report, the demand in the mosquito repellent candles market in Europe will expand at a significant CAGR of 6.3% during the forecast period of 2015 to 2021, reaching a valuation of US$2.0 bn by the end of 2021, significantly up from its estimated worth of US$1.3 bn. Although the competition is stiff, there is vast scope of new product development as well as marketing in order to gain ground over the competitors. While France is rated by the report as most lucrative country-wide market for mosquito repellent candles in Europe, reasonable pricing is another prominent factor that will define the scenario of the market in the near future.
France Most Lucrative Country-wide Market
Based on raw material type, the TMR report segments the Europe mosquito repellent candles market into citronella oil, andiroba oil, basil oil, and eucalyptus oil. Out of these, citronella oil candles segment is projected to increment the demand at most prominent CAGR of 6.0% during the forecast period of 2015 to 2021, gaining traction from reasonable pricing. Citronella, a natural mosquito repellent, is extracted from the leaves and stem of lemongrass. Owing to the widespread availability of lemon grass, the production of citronella oil is not expected to subsidize during the forecast period.
Country-wise, the report takes stock of the potential of mosquito repellent candles market in France, Portugal, Italy, Spain, Hungary, and Rest of Europe. France, in particular, is expected to expand the demand at most significant CAGR of 6.3% during the forecast period. Spain and Italy are other two country-wide markets projected to add to the demand for mosquito repellent candles in the near future.
Awareness Regarding Zika Virus and Tiger Mosquitoes Driving Uptake
Apart from the discomfort they cause, the prevalence of numerous mosquito-inflicted diseases was already the primary factor augmenting the demand for these mosquito repellent candles, but now the discovery of Zika virus has further fueled the need for this candles. Dengue fever, yellow fever, and bunyamwera fever are some of the common diseases caused by these mosquitoes. Specific oils in these candles ward off mosquitoes with the smoke they produce, and are available in the form of liquid, incense sticks, coils, and creams. In addition to that, these candles add to the decoration of the ambience as well as spread aroma. These candles release little dirt and smoke in comparison to other alternatives and hence are gaining consumer preference.
Tiger mosquitoes, who are flourishing in increasing temperatures in European countries, increasing consumer awareness and establishment of strong distribution channel are some of the other factors driving the demand in the Europe mosquito repellent candles market. Conversely, soot produced by paraffin wax is severely harmful, if consumed or inhaled. This factor obstructs potential consumers to opt against mosquito repellent candles, and hinders the prosperity of the market for the same.