A recent market publication by Transparency Market Research (TMR) detects the global mixed reality in gaming market to be a fragmented one on account of the presence of a multitude of players. At present, keen players in the global mixed reality in gaming market are pouring money into research and development and setting up new facilities for innovation.
Mobile apps stood as the leading component segment in 2015 followed by software. Based on application, the market is segmented into entertainment and training/learning. Entertainment segment is anticipated to hold the leading share in the global mixed reality in gaming market over the forecast period. The personal (individual) end-use vertical is predicted to lead vis-à-vis revenue in the overall market over the forecast period. The TMR report rates North America to be the most lucrative regional market powered by growth in the U.S. and Canada.
Majorly fuelling the global mixed reality in gaming market is the incessant growth of the gaming industry. The growing demand for mixed reality in video games among gaming enthusiasts is expected to fuel the market’s growth in the upcoming years.
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Mixed reality technology incorporates augmented and virtual reality technologies to provide an immersive virtual environment and enables users to experience virtual realism in real time. For instance, the release of Microsoft Hololens developer kits and motion controllers is aiding market players boost the pace of development of mixed reality in gaming.
The growing demand for mobile apps is further anticipated to bolster the market’s growth. For example, Pokémon Go, a location-based game developed by Niantic is a perfect example of blending the digital and physical worlds.