The global magnetic field sensors market experiences stiff competition between leading players, thanks to its highly concentrated competitive landscape. In 2014, more than 65% of this market was controlled by its top three participants, namely, Asahi Kasei Microsystems, Allegro Microsystems, and Infineon Technologies, finds Transparency Market Research in a recent study.
Leading companies are increasingly focusing on product innovation as well as advancements in current offerings to withstand this competitive environment. TMR recommends these companies to shift their focus to the markets in Asia Pacific. The presence of a large pool of consumer electronics and automobile manufacturers in Japan, China, Taiwan, and India is expected to provide significant opportunities to magnetic field sensors producers.
Growing Application in Electric Vehicles Fuels Demand for Magnetic Field Sensors
“Magnetic field sensors have witnessed a considerable rise in adoption over the past few years, beating the competition from micro switches, reed switches, and potentiometers,” says an analyst at TMR. The integration of electronics on-chip into these sensors for more intelligence per unit area on the basis of size, cost, and robustness has fueled their demand across the world. Apart from this, the increase in embedded measurement functions for automated intelligent control is also boosting the application of these sensors significantly.
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The growing application of these sensors in electric vehicles is the key driving force behind their escalating demand. To cater to the soaring demand for features that enhance the stability, safety, performance, handling, comfort, and convenience of a vehicle, these sensors are widely utilized in electronic stability control systems, anti-lock braking systems, and electric power steering. These sensors also find application as rotating speed sensors in automotive speedometers, bicycle wheels, electronic ignition systems, and gear teeth. Brushless DC motors and hybrid electric vehicles are the key users of magnetic field sensors in the automotive industry.
Price Erosion and Declining Shipments may Hamper Market’s Growth
Overall, the prospects in magnetic field sensors look strong and moving upward; however, the price erosion and the decline in the unit shipments are likely to impact negatively on the sales of these sensors. The neck-to-neck competition between manufacturers, coupled with heightened demand for high-volume applications at minimal prices, is shrinking their profit margins and resulting in a considerable decrease in the average selling prices of these sensors.