VThe global location of things market is expected to be marked by a significant growth rate on
The global location of things market is expected to be marked by a significant growth rate on account of some reliable factors responsible for improving the demand in the industry. Of these include the hike in the acceptance of location-based applications across different verticals, geospatial data democratization for internet of things (IoT) applications, and surging significance of spatial data.
Location of Things market is primarily being driven by the growing demand for Location of Things enabled tags in the retail industry. Such tags enable the retail industry to track products of high values easily. These tags can also be customized to provide the customers with greater details on any product, through the aid of smart phones. For eg: when a customer points toward a particular tagged product, information about the product will be displayed on his or her smart phone, enabling them to make an informed choice.
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Owing to such benefits, the demand for these tags in the retail industry has grown multi fold in recent years. Additionally, owing to the advantages offered by Location of Things enabled devices, the GPS systems are slowly being replaced in several industry verticals. Location of Things offer higher accuracy and consumes less energy, compared to GPS systems, among other advantages. Furthermore, the growing demand for geospatial data analysis and location-based services has been promoting the demand for Location of Things enabled devices and tags