Interactive Textbook: The Trend of Smart Education to Boost Global Demand

Interactive Textbook: The Trend of Smart Education to Boost Global Demand


An interactive textbook or and e-book or a digital textbook is an essential element included in classrooms in this digital savvy age. As interactive textbooks are easy to update and provide various ways to monitor progress of students, usage of these textbooks is increasing among various schools. E-books allow teachers to modify existing syllabus and create -text of their lessons, which can be easily edited. Many technological giants are investing their resources to bolster uptake of advanced learning applications. For instance, in April, 2011, Intel acquired Kno, Inc., which works on software for educational purposes.

However, the high cost of interactive textbook technology could hinder the growth of market. Nevertheless, the evolving technology and involvement of various technological companies are expected to develop effective and cost-efficient products in the coming future. A report by Transparency Market Research (TMR) covers all the trends affecting the growth of this market, while estimating the global market values over the forecast period of 2017 – 2025.

Which trends are expected to help the market grow?

Rapid digitization of education systems is bolstering the market for interactive textbooks. Inclination toward internet services and its usage for educational purposes have been demanding for advanced educational solutions from all over the world. Furthermore, interactive textbook market is gaining traction to amalgamation of analytics in the software of these textbooks. These textbooks allow parents and teacher to track the students’ growth with the help of embedded analytical solutions. Creative images and videos related to courses added in these books makes them preferable than traditional books, which is expected to propel the global market. Moreover, the ability of students to interact online with their classmates and teachers help them solve their problems more easily and time-effectively.

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Geographically which areas are more lucrative towards the growth of the interactive textbook market?

Geographically, the market for interactive textbook can be segmented into Latin America, Middle East & Africa, Asia-Pacific, Europe, and North America. However, North America held a dominant share in 2016 due to quick adoption of digitalization, and is anticipated to sustain its dominating position throughout the forecast period. This region is further expected to exhibit an impressive trajectory owing to the implementation of advanced and innovative education solutions by various educational institutes. Smart education solutions, which focus on interactive learning over traditional learning are forecasted to fuel the market growth in this region. Furthermore, the rising demand from the US is most likely to assist the regional market to retain its leading position. Moreover, Asia-Pacific region is predicted to display an escalating market growth due to developing educational infrastructures in the developing countries such as China, Japan, and India. Europe is projected to contribute a fair share to the global market owing to the presence of numerous global and local market players.