The top two players, Eureka Forbes and Kent Ro system Ltd., held a dominant share of 65% in the India water purifier market in 2015. The consolidated market is expected to see the entry of several small and big companies, which spells hope for competition in the coming years, observes Transparency Market Research. “The promise of offering exceptionally services to the end users and making pure water affordable are the two key strategies being adopted players in the market,” states the lead author of this research report.
According to the research report, the India water purifier market is expected to reach a valuation of US$4.1 bn by the end of 2024 as compared to US$1.1 bn in 2015. During the forecast years of 2016 and 2024, the overall market is expected to register a CAGR of 15.4%.
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Indelible Marketing Campaigns Boost India Water Purifier Market
The growing awareness about the presence of harmful impurities and pathogens in the water supplied to households and other sectors has increased the demand for water purifying technologies. This has significantly triggered a necessity for portable water to prevent water-borne diseases. Several government initiatives to ensure safety of citizens is also focused at raising awareness about water purity, which has been augmenting the demand for these technologies. These efforts have been especially pronounced in rural areas of India.
Usage of digital marketing methods and sprawling present of retail stores across the country are expected to provide the market an additional boost in the coming years. Furthermore, initiatives taken by MNCs to bring water purifying systems to Indian villages to provide affordable 10necessities will bode well with the national market in the coming few years.
Lack of Education Pertaining to Benefits of Consuming Purified Water Restrains Market
Despite the awareness programs and efforts taken to educate the masses, several people across India continue to remain unaware about the benefits of water purification. Owing to the lack of education and the means to investment in these technologies a large chunk of the population still relies on conventional ways of boiling water for the purpose of purification. The constraints of addressing issues pertaining to varying water textures as per changing geographies across the country is also likely to hamper the market growth. This has posed a tough challenge amongst players to designing purification technologies that cater to region-specific water types to remove the total dissolved salts (TDS).
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