High incidence of data thefts, greater cyber, spamware, and malware attacks are factors which drive the global market for telecom endpoint security. Greater endpoints across numerous end-user segments and industries are also key factors fuelling the demand for telecom endpoint security systems. The widespread incorporation of web based applications has a significant impact on the overall telecom endpoint security market.
Greater adoption of endpoint security systems, rising investments, and high demand for such systems are factors which will create several growth opportunities for the telecom endpoint security market in the forthcoming years. Innovation acts as a catalyst in the overall performance of the telecom endpoint security market.
How does the BYOD Model Increase Vendor Competition in the Global Telecom Endpoint Security Market?
BYOD refers to “Bring Your Own Device”. It is a policy that encourages employees to bring their respective electronic devices such as mobile phones, smartphones, and laptops to the workplace. While such a policy enhances the convenience of employees, thereby increasing productivity, on the downside it also makes the networks susceptible to malwares and cyber attacks. In order to prevent such situations, most companies these days focus greatly on adopting BYOD and mobile security services and solutions.
Also, the cyber market is characterized by widespread adoption of free antivirus services and solutions, and greater awareness amongst the masses about the same. This in turn leads to stiff competition amongst various vendors operating in the global telecom endpoint security market. Vendors mostly provide on-cloud deployment and on-premise solutions.
Antivirus and Antimalware: Largest Application Segments
The segmentation of the global telecom endpoint security market is based on the following parameters: technology type, application, and geography. Based on technology type, this market is segmented into anti-malware, personal IPS/IDS, antivirus, endpoint encryption, patch management, antispyware, personal firewall, and others. Antivirus and antimalware are the most extensively used security applications in the telecom endpoint security market.
Application-wise, this market is categorized into telecommunications, consumer goods, information technology, education, defense, retail, healthcare, and life sciences. Geographically, this market is systematically classified into Europe, North America, Asia Pacific, and Rest of the World.
Availability of Free Competitive Products to Hamper the Growth of the Telecom Endpoint Security Market
Majority of the companies in the global telecom endpoint security market are engaged in partnership strategies and product launches. Companies take to such measures because each player wants to retain its base within the competitive structure. The competitive landscape in the telecom endpoint security market is also marked by joint business collaborations.
In 2014, a memorandum of understanding was signed by Europol’s European Cybercrime Centre and McAfee to tackle the problem of cybercrime. Both these entities will aim at creating a security system that apart from being highly sophisticated, will also take into account cyber law enforcement measures.
Easy availability of free competitive products and lack of awareness about the availability of special endpoint security options are factors which adversely affect the performance of the telecom endpoint security market.
Some of the key companies in the global telecom endpoint security market include Kaspersky Lab ZAO, Panda Security, McAfee Inc., Check Point Software Technologies Ltd., Symantec Corporation, Cisco Systems, Sophos Ltd., and AVG Technologies.