Google Instant Search that was phrased as a “fundamental shift in search” in 2010 by then search products vice president, Marissa Mayer, has been removed by the search engine giant. The trend of mobile browsing taking over desktop searches has been anticipated to have killed the value of Google Instant. Once deemed as a time-saving feat of engineering, Google Instant was created to help slow typers with text suggestions below the search field when browsing on a desktop. However, with a majority of users using mobile devices for searches, the importance of Google Instant was overthrown since it was considered to be inappropriate for mobile browsing. Moreover, there were screen, interaction, and input constraints that had invalidated the use of Google Instant.
Google Decides to Concentrate on Single Search Platform
With two different search engine platforms to work on and one of them being unfitting to the changing search trends, the search engine behemoth decided to call Google Instant Search off. A spokesperson has explained to Search Engine Land in a statement that the company took the decision so it could focus on making search more fluid on all devices and even faster. Frankly, it could be unnoticeable to know that Google Instant has come and gone already. The suggestions still pop up, however, users could feel something has been missing. Nevertheless, a considerable count of users have been predicted to be happy with the elimination of Google Instant, owing to the alleged inconvenience caused due to constant shifting and blinking on the screen while typing.