France Partners with Orange on Voice Assistance Technology

France Partners with Orange on Voice Assistance Technology


French telecom operator Orange has partnered with Amazon to combine both companies voice assistant technology. According to Chief Executive Officer (CEO) Stephane Richard, said that the collaboration will be to combine the voice assistants of the two companies.

After the partnership commences, Orange subscribers will be able to request all the products and services of Amazon through the Djingo assistant. Although currently the two companies are collaborating on the voice assistance technology, it is highly likely that Orange will be looking to broader integration, including AI and Alexa.

This will not be the first for Amazon, as it already has a collaboration with the French telecom company Iliad. The company has Alexa included in its set-top box. Amazon has been in the news recently in Europe, where Austrian retailers have been up in arms against the global online retailer. They have filed a complaint against Amazon, alleging the online retailer is doubling up as both as a retailer and a marketplace. In addition to Austria, the European Commission and the antitrust authority in Germany are also looking into the allegations over the role of Amazon in the market.

Amazon has been aggressively targeting the Europe and Nordics, and recently opened its Amazon Web Services Europe (Stockholm) region. The launch increased the total availability zones to over 60 across 20 infrastructure regions across the globe. With the opening of the new cloud infrastructure in the Nordics, developers, and enterprises will now be in a position to use the advanced technology of Amazon, which also includes mobile services, analytics, and innovation.

The news of the opening of the new Stockholm operation has been warmly received by the partners and customers of AWS. Many organizations across the Nordics are steadily moving to cloud in a bid to reduce their overall spending. Through these moves, Amazon is looking forward to increase its presence in the Nordics.