Feminine hygiene includes personal care products required by women to lead a healthy life. Various feminine hygiene products are available in the market and used for intimate hygiene routine. Feminine wipes are cleansing cloths which are used to clean the vaginal area. They can be used during menstruation cycle or for everyday use in order to guard against vaginal infection.
Growing awareness about sanitization is the fundamental factor driving the global female hygiene wipe market. In developing countries, awareness about hygiene practices is growing due to the changing lifestyles and increasing disposable income. Rising demand for hygiene products and ease of availability are some of the major factors responsible for the growing demand for female hygiene wipe products.
The adoption of feminine products is growing rapidly in developed areas in order to avoid allergies, infection, and inflammation. Increasing awareness about health concerns is positively influencing the demand for female hygiene products. Women have become more concerned about health, particularly related to feminine hygiene.
Health issues caused by lack of hygiene and increasing environmental concerns are increasing the use of various female hygiene products. Since over a decade, women have started to demand healthier sanitary products. Demand for organic & biodegradable female hygiene products among women is continuously increasing in order to reduce health risks caused by irritants, harmful chemicals and dyes.
This creates lucrative opportunity for vendors to strengthen their market position by developing premium and innovative products. Continuous innovation and maintaining brand loyalty are some of the recent trends in developed countries whereas in developing countries, governments are focusing on spreading awareness about female sanitization and health issues.
Use of flushable wipes is the recent trend in the female hygiene wipes market. Growing online retailing of wet tissues and wipes is also playing an important role in the growth of the female hygiene wipe market. Government initiatives in various countries to spread hygiene awareness is also escalating the global female hygiene wipe market.