Europe Driving Apparel Market: Demand to Rise as Motor Sports Gain Popularity, says TMR

Driving apparels include motorcycle jackets, pants, shoes and helmets among others, which are widely used for protective purpose. These apparels are thicker and heavier than normal clothing with weatherproof closures and pockets, high quality zips, higher collars, and are even equipped with armor. There has been a surge in adoption of protection gear and other safety accessories in order to prevent serious injuries and even death in the event of road accidents. Several safety regulations regarding use of helmets, jackets and other protection clothing while driving have been imposed by regulatory authorities in Europe, which in turn is likely to fuel the growth of the market for driving apparels.

The Europe market for driving apparels stood at US$2.93 bn in 2016. Rising at a healthy CAGR of 5.7% from 2017 to 2025, the market valuation is likely to touch US$47.10 mn by the end of 2025.

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Protection Gear holds Largest Market Share among Product Types

On the basis of product, the driving apparels market of Europe is segmented into clothing, footwear, and protection gear. Of these, holding over 50% of the Europe driving apparel market, protection gear constituted the leading product segment in 2016. The clothing segment includes motorcycle jackets and pants designed for protective use. These apparels are thicker and heavier than normal jackets with weatherproof closures and pockets, substantial zips, higher collars and are even equipped with armor.

Besides this, the demand for motorcycle shoes is expected to rise in the coming years. These footwear are normally made from thick and heavy leather and also include load spreading and energy absorbing padding, metal, composite and plastic materials to protect the feet, legs and ankles of motorcycle rider in an accident. For usage in wet weather, some shoes also have a waterproof membrane lining. Other protection gear includes helmets, gloves, knee cap, elbow cap, face mask, chest and spine guards and other protection accessories, which provide protection to the rider in case of an accident.

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On the basis of vehicle type, the driving apparels market in Europe is categorized into two wheeler, four wheeler, and others. Of these, the two wheeler segment held the dominant share of 52.5% in the overall market in 2016. Two wheelers are economic and offer better convenience in personal mobility. Motorcycles are also viewed as a mode of recreation in developing market, where people use them as primary means of affordable transportation. Moreover, with increasing worldwide popularity for motorsports, usage of biker jackets, helmets and other protection accessories for two wheelers are rising at an enormous rate for safety purposes.

Germany to Remain Leading Market for Driving Apparel in Europe

The U.K., Germany, France, Italy, and Rest of Europe make the key segments in the Europe driving apparel market based on geography. Among these nations, Germany held the dominant share of 35.3% in the overall market in 2016. While the country is expected to remain the lead through the forecast period, the U.K., market will exhibit viable growth opportunities as well. A high degree of consumer awareness toward road safety and large scale usage of motor vehicles has catapulted Germany to the market’s fore. In countries such as Italy and France, economic reforms, coupled with recent technological advancements, will boost the driving apparel market.

The major vendors in the Europe driving apparel market are Alpinestars S.p.A. (Italy), Dainese S.p.A. (Italy), Fox Head, Inc. (U.S.), Scott Sports SA (Switzerland) and ThorMX (U.S.) among others.