Enterprise media gateways are translation devices or services used to convert the digital media flow between telecom networks such as signaling system 7 (SS7) and public switched telephone network (PSTN). Multimedia communications are enabled by media gateways over various transport protocols such as Asynchronous Transfer Mode (ATM) and Internet Protocol (IP) across next-generation networks. As the media gateway is used for different types of networks, one of its major functions is conversion between different coding and transmission techniques.
Media gateways are used for the conversion of voice and multimedia data in various enterprise applications. Enterprises use media gateways to extend the life of applications such as legacy time-division multiplexing (TDM) and private branch exchange (PBX) to introduce IP-based technologies. Media gateways help preserve existing line equipment in the enterprise. The global enterprise media gateway market was valued at US$ 1,893.2 Mn in 2013 and is forecast to grow at a CAGR of 3.1% from 2014 to 2020, reaching a value of US$ 2,372.8 Mn in 2020.
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Enterprises are increasingly deploying IP-based communication applications and services due to its cost effectiveness. Also, enterprises worldwide are undergoing a transition to create an integrated single enterprise network. This transition requires the adoption of new applications such as IP-based applications. The adoption of session initiation protocol (SIP) has also risen in recent years, as it allows enterprises to enable communication between multiple end-points. SIP helps in linking PBX with Internet, using media gateways. Major enterprise media gateway providers profiled in the report include AudioCodes Ltd., Avaya Inc., Cisco Systems Inc., GENBAND, Alcatel-Lucent SA, Grandstream Networks Inc., ADTRAN, Inc., Siemens AG, Huawei Technologies Co. Ltd., and ZTE Corporation.
The global enterprise media gateway market has been segmented on the basis of end-use industry, size of enterprise, and geography. On the basis of end-use industry, the market is segmented into telecom and IT, healthcare, government, media and entertainment, banking and insurance, and others (defense and hospitality). Increasing adoption of IP-based applications by enterprises worldwide is driving the enterprise media gateway market. Based on size, the enterprise media gateway market is further segmented into small, medium-sized, and large enterprises. The medium-sized enterprises segment is the most important due to the high adoption rate of IP technology in this segment.
North America led the enterprise media gateway market in 2013, accounting for approximately 32% of the global market revenue; the region is expected to remain dominant throughout the forecast period from 2014 to 2020. The primary drivers of the enterprise media gateway market in North America are the advancements in telecom industry and higher penetration rate for smartphones. Europe and Asia Pacific are anticipated to hold promising growth for the enterprise media gateway market in the future.