An important dimension of branding is labeling and embossed label has become a trending phenomenon in the labeling industry. Technically, embossing is nothing but dies pressing against the substrate and leaving an imprint, causing a raised effect on the printed surface and thus adding a new dimension.
Embossed labels can be felt by a consumer and also provides appeal to touch the product. These features associated with the embossed labels creates a sense among the consumers that they are holding something more special than the other products. Embossed label has become an essential element to increase the marketing and brand value of any product as it plays a very important role in customer engagement and ultimately drives loyalty and sales for the brands.
The embossed labels market is expected to grow at a healthy CAGR, primarily driven by the growth in the wine and the beverage industry. The wine industry specifically is changing the traditional labeling needs as it has started using brighter colors, more intricate designs, and embossing to target a young population around the globe. Other factors such as growing importance of labeling to attract customers, changing demographics, increasing brand conciseness, increasing use of technology like 3D printing etc. fuel the growth in the embossed labels market.
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Some of the leading players identified across the globe in the embossed labels market are: Advanced Labels NW, Insignia Label solutions Ltd, Multi-Color Corporation, the sticker printing, Valley Forge Tape & Label, Tri-Flex Label Corp., Label Impressions Inc. etc.