Electronic shelf label system is an emerging system used for displaying products pricing on shelves. Electronic shelf label system uses electronic paper (E-paper) or liquefied-crystal display (LCD) to show the product price to the customer. Electronic shelf label uses wireless communication networks such as radio, and infrared technology for communicating with the back-end database.
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The growing developments and infrastructure in retail industry is leading to the increasing demand for store automation within the infrastructures. The growth of electronic shelf label market is mainly driven by rising demand from retailers for cost-efficient, fast, and secure price labelling. In addition, with increasing emphasize of retailers on the enhancement of customer experiences for accurate, and reliable pricing is contributing to the large-scale adoption of electronic shelf labels in the retail industry.
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The market growth is further supported by rising demand for flexible and fast price updating of the products. The rising deployment of electronic shelf labels in retail shop centers is expected to supplement the growth of electronic shelf label market during the forecast period. However, high investment required for installation of electronic shelf labels is a major concern and anticipated to restrain the growth electronic shelf label market.
In addition, problematic integration between the hardware, and software of electronic shelf label is expected to reduce adoption of the systems. The increasing retail infrastructure across the world is expected to provide prominent opportunities for electronic shelf label market.