A new market research report by Transparency Market Research (TMR) presents a detailed overview of the global draught beer market. The report is titled “Draught Beer Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017–2025.” The research analysis provides detailed insights into the current market status, key drivers and restraints, competitive landscape, and market share and size of key segments.
The research study offers a detailed analysis of the manufacturing processes and evaluates the marketing strategies of key players to consolidate their markets shares. It takes a closer look at major developments in food and beverages and evaluates their impact on the consumer buying patterns for draft beer in major regions. The research analysis highlights the prominent trends in production brewing such as contract brewing. The brand positioning strategies of leading brewing companies are also covered in the study.
The draught beer market is mainly driven by the growing awareness about the substantial health benefits of draught beer. When consumed in limited quantities, the consumption of draught beer or draft beer helps in controlling cholesterol and prevents kidney stones. The soaring demand for draught beer in emerging nations of Asia Pacific such as India and China is expected to boost the market. The property of retention of flavor in draught beer is a key factor contributing to the increasing popularity of draught beer among regular beer drinkers. Furthermore, since its flavor is less affected by packaging processes than in other types of beer, such as canned beer, the consumption of draught beer in various regions is expected to increase significantly over the forecast period.
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However, the high perishability of the draught beer, which means that it needs to be consumed within a few days is a key factor that has hindered its adoption among some beer drinkers. In addition, the need to maintain a suitable temperature for its storage may affect its demand in some regions. However, innovative brand positioning strategies and the emergence of contract brewing are expected to open exciting opportunities for market players.
Geographically, Europe is a prominent market for draught beer and is expected to grow at a blistering pace over the forecast period from 2016 to 2025. The impressive growth in the regional market is attributed to the long tradition of consuming brewed alcoholic beverages as part of the meal in several European countries. Asia Pacific is anticipated to provide lucrative market avenues in the coming years. The rapid growth is attributed to the soaring popularity of draught beer in various countries such as China and India.
Some of the major companies operating in the draught beer market are Boston Beer Company, New Belgium Brewing Company, Anheuser-Busch InBev SA/NV, Molson Coors Brewing Company, United Breweries Group, and Ambicon Consultants Pvt. Ltd.