Digital packaging refers to the use of modern digital technologies as a core part of packaging elements used for several products, especially in the consumer goods industry. This can imply the use of printed elements on the packaging that users or consumers can use to gain access to digital content or products. At the same time, digital packaging is being used on large scales internally by manufacturing companies and other corporations in order to identify packages faster and also to maintain delivering efficiency and product safety. The food and beverages industry, for instance, is increasingly making use of RFID technologies in packaging in order to speed up transportation, processing, and delivery of products, while additionally using rapid scanning technologies to ensure that the products being transported are protected and fresh. RFID is just one of the many technologies being used in the global digital packaging market that has transcended from being a niche quirk for developers and enthusiasts to large scale implementations that can cut down some serious time.
QR codes are another key technology being used in the global digital packaging market. These codes are machine readable and mobile friendly codes that contain vital information regarding a package that can be used across the distribution chain to ensure safe transportation of a package. It also allows consumers to gain direct information of the products they are buying, including online manuals and warranty registrations.
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