Broadcast equipment involves a set of automated dedicated systems to transmit audio visual content over TV, radio and IP network. The broadcasting environment has changed from simple stationary static display imagery to a full, dynamic, and content driven. Additionally, larger sections of the viewing audience have shifted toward nontraditional content delivery systems that include computers and portable devices such as smartphones and tablets.
Broadcasting equipment includes broadcast monitors, video encoders, and amplifiers. Broadcast monitors are no longer just display devices; they have evolved into an integral part of the production chain. Broadcasters use production monitors in broadcast settings to produce and supervise live 4K workflow 24/7.
Primary drivers boosting the broadcast equipment market include fast increase in demand for Ultra High Definition (UHD) content production and its effective transmission, and drastic shift from hardware-oriented systems to software and open architecture-based systems. Moreover, increase in demand for D2C (direct to consumer) offerings through OTT services and multi-channel networks in developed economies is expected to help boost the broadcast equipment market globally.
Investments in high-speed broadband infrastructure continue to increase globally, which is further propelling the market. However, as there continues to be continuous gap in the speed, but with efficient video compression technology the lowest speeds are good enough for multi-screen video consumption However, with the growth in digitization, increase in IT spending, and growing IT infrastructure, emerging economies are lucrative markets for various broadcast equipment vendors, especially for over-the-top (OTT) services.
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The global broadcast equipment market can be categorized based on application, technology, product type, and region. In terms of application, the market can be divided into radio and television. The television segment can be classified into terrestrial television, direct broadcasting satellite (DBS), cable television, and IPTV.
The terrestrial television segment can be further divided into analog terrestrial television and digital television. In terms of technology, the global broadcast equipment market can be bifurcated into analog broadcasting and digital broadcasting. Based on product type, the market can be divided into switches, amplifiers, dish antennas, encoders, transmitters & repeaters, video servers, modulators, and others. In terms of geography, the global broadcast equipment market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.