Global Bra Market: Overview
The bra market has grown to a large extent since the time of its evolution. Bras are an excellent means for improving customer experience. Bras are easily available through online and offline distribution channel. These factors are the key drivers for the increased adoption of bra in the global market. Organizations have been doing large investment in research and development to introduce new types of bras. Bras are playing a major role in increasing sales across a lingerie industries. In today’s economy, customers’ purchasing decisions are based on quality-consciousness. They want products to be easily available in stores which are premium in quality. Over the coming years, these factors will provide substantial growth to the global bra market. According to the research report, the global bra market was valued at US$19.6 bn in 2016 and is expected to be worth US$30.4 bn by the end of 2025. During the forecast years of 2017and 2025, the global market is expected to rise at a CAGR of 5.0%.
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Participation in Sporting Activities Ups Bra Consumption
Bra is an essential undergarment that is worn by most women as a part of their daily attire. Over the years, designs and patterns of bras have undergone a sea change. Today, the basic function of bras is being enhanced through understanding consumer needs. The superior quality of fabrics available in the global market and better means of commercialization have also added to the growth of the global bra market. The research report states that the growing number of young women with a better awareness about benefits of a wearing a bra are expected to make a serious contribution to the soaring revenue of the bra market.
Development and rapid commercialization of bras for maternity, feeding, and sports purposes has also attracted an untapped part of the bra-wearing population. Increasing participation in sports is expected to have a positive influence on the overall market. In the coming years, analysts anticipate that the remarkable improvement in materials for manufacturing sporting goods is expected to spike the demand for sports bra. Furthermore, proliferation of retail outlets and improving purchasing power, especially amongst the youth are expected to drive the global bra market by a significant margin. Rapid penetration of internet that is allowing consumers to make convenient purchases through e-retailing outlets has also been identified as a key growth driver for the overall market.
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