Baby Proofing Market – Current Trends, Opportunities, Value Chain and Stakeholder Analysis

Growing concerns about safety and security of babies, change in patterns of living, and concerns about deaths and injuries of babies and infants in the home are increasing, all of which is driving the baby proofing market.

In developed regions, especially in North America, demand for baby proofing products has been growing at a swift pace. The growing population of working women is one of the main factors responsible for the increased usage of baby proofing products, as women want their babies to be safe in their absence. In addition, almost 80% of all child deaths occur at home, due to poisoning, choking, burning, or drowning. Most of the baby and child injuries are preventable with a thorough safety and consultation with a baby-proofing expert. Therefore, currently parents are opting for baby proofing services and are consulting specialists for the safety of their kids.

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Baby and infant proofing is becoming more important as parents nowadays have better access to information on injuries related to babies and better varieties of products to help avoid injuries. With baby and child safety gaining prominence, these days even public places such as resorts and hotels are adopting baby and childproof services to be more child-friendly. Kid-friendly public places provide a platform to create unique experience, activities, and entertainment for children,  and are increasingly equipped with prevention measures. Most of the resorts and public places also offer baby proofing kits in the room.

The baby proofing market is segmented based on product type, distribution channel, and region. In terms of product type, the market can be mainly segmented into cabinet locks, stove knob covers, corner protectors, non-slip suction mats, toilet locks, DVD shields, baby on board signs, outlet plugs, door stoppers, refrigerator latches, and baby monitors among others. Baby and child proofing has become essential and many government and voluntary organizations (NGOs) are guiding and encouraging customers to adopt baby and infant proofing products. Strict guidelines are obligatory on the makers as well as for product standardization. The International Association for Child Safety (IAFCS) is one such organization that regulates the specialized childproofing market with its members who instruct parents, appraise homes for child safety, and mount safety products. In terms of distribution channel, the market is segmented into online and offline distribution channel. The global baby proofing market has been analyzed for five geographic regions, namely Asia Pacific (China, Japan, and India), Europe (Germany, France, Italy, and the U.K.), North America (Canada and the U.S.), South America (Brazil), and Middle East & Africa (MEA). North America holds the major share of the baby proofing market.

The baby and infant proofing products market has high penetration rate in developed countries in Europe and North America, which have high awareness and concerns for safety of their kids. However, the market is at a growing phase in APAC, MEA, and South America. Growing demand from countries such as China, Japan, Kuwait, Oman, and Brazil is expected to encourage market growth. China shows the highest growth rate in this market. The rise in the amount of disposable income of families, rising concerns related to baby care products especially baby safety and convenience products, and awareness about health and safety of children are driving the growth of the global baby proofing products market.

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There are a number of key regional players in different regions, due to which the baby proofing products market is segmented in nature. The global baby proofing market is huge, dominated by many key players such as Dorel Industries, KidCo, Inc., Cardinal Gates, DreamBaby NV, and Munchkin, Inc. Other prominent vendors in the market are Handy Baby Products Limited, Dex Products, Evenflo, Mommy’s Helper, KidKusion, Inc., North States Industries, Inc., Regalo International LLC, Prince Lionheart, Inc. and Summer Infant (USA), Inc.