The global market for automotive parking heaters is expected to witness moderate growth in the coming years. The advent of aftermarket do-it-yourself solutions is providing a fillip to the market. A large number of vendors are now shifting focus towards DIY products as they getting increasingly popular among customers owing to their portability, cost-efficiency, easy installation.
Besides this, the market is anticipated to gain traction in the near future from the growing popularity of mobile applications and connectivity solutions. Mobile applications are used for remotely controlling various vehicle functions such as fixing navigation destination, charging batteries, and operating music systems. To put this in perspective, BMW, a leading automotive manufacturer, offers a connected and mini connected iOS app to provide access to social media such as Twitter and Facebook, and also send Google map destinations to the navigation system in the automobile. The rising awareness regarding the advantages of automotive parking heaters and rapid expansion of the automotive sector worldwide are also working in favor of the market.
The aftermarket end-use segment will hold prominence in the market throughout the forecast horizon. The majority of players in the global automotive parking heaters are operating in this niche segment, resulting in a stiff competition in the market. The number of manufacturers offering these heaters as factory fitments are limited in the market. Some of the key market participants are Frost-Thermo King, Victor Industries, Digades, Webasto, and Pro-west Refrigeration.
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Automotive parking heaters are devices which preheat the automotive interiors, thereby making driving comfortable for both passengers and the driver. Parking heaters are designed for gasoline as well as diesel automobiles. They have remote accessibility and can be used with a remote control, timer or even smartphone applications to control the parking heater. They help to swiftly free the windows of the vehicle of snow and ice, thus preventing re-freezing and ensuring comfortable temperature in the interior of the car. Additionally, automotive parking heaters are capable of preheating the vehicle engine. The advantage associated to this is that the nitrogen oxide and carbon monoxide emissions from the vehicle are considerably reduced, when compared to an engine with a cold start. Therefore, in regions where the climate is very harsh, automotive parking heaters can be used to maintain the temperature of the vehicle engine and its interiors. Once the desired temperature is achieved in the car interiors, the automotive parking heater ceases to function on full mode and switched on to a fuel-saving mode thus resulting in efficient fuel consumption. Parking heaters are being designed with highly efficient burner technology that guarantees that these heaters consume very less heat, thereby making a significant contribution to environment protection.
The global automotive parking heater market is being primarily driven by the increase in demand for luxury vehicles with advances comfort and safety features as standard offerings which is consequently increasing the adoption of these parking heaters. Additionally, the emergence of DIY (do-it-yourself) pre-heaters, which can be installed by the consumer on their own is driving the overall market growth. The rising popularity of connectivity solutions and mobile applications is also positively impacting the growth for the global automotive parking heaters market.
The global automotive parking heater market can be classified by end user and by geography. The global market can be segmented on the basis of end user into OEMs and aftermarket. The automotive parking heater market was dominated by the aftermarket end user segment in 2016 and this segment is set to dominate the market throughout the forecast period. The aftermarket players chiefly offer retrofits, accessories, repairs and original equipment replacements. The overall growth of the automotive industry and the advantages associated with parking heaters is expected to fuel the growth of the aftermarket segment in the coming years. The global automotive parking heater market can be further classified geographically into North America, Europe, Asia Pacific, South America and Middle East and Africa. North America and Europe led the market in 2016 and these regions are expected to account for substantial growth of the automotive parking heater market during the forecast period. Factors such as anti-idling laws, and extreme climatic conditions like frequent snowstorms and hailstorms in countries such as Russia and Finland are expected to fuel the market growth in these regions, further in the coming years.
The global automotive parking heater market report provides the market share analysis of the key industry participants operating in the industry. These players have been exhaustively profiled and their business overview, financial overview, business strategies and recent developments have been covered under the purview of the report. The global automotive parking heater market consists of a large number of aftermarket products that area manufactured by various companies. The majority of the global market is dominated by the aftermarket installation segment and the market is characterized by limited manufacturers who offer the parking heater systems as factory fitments. Some of the major players operating in the global automotive parking heater market include Webasto Group, Eberspächer Group, Digades GmbH, Pro-West Refrigeration, Victor Industries and Frost-Thermo King among others.