Lane keep assist system is an active safety system, which detects lane markings on the road with cameras or sensors and assists the driver to keep the vehicle within the lane. This is done either by providing a warning through a buzzer, or seat vibration, or a similar indication, or by automatically steering the vehicle when it departs the lane. If a vehicle departs its lane, the possibility of freak accidents are fairly common in hilly terrain or steep terrain owing to the curving roads and complexities of driving. This is likely to cause severe damage to both the motorist and vehicle. It can be handled through incorporation of lane keep assist system in the vehicle.
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A majority of the road accidents occur due to driver’s distraction or negligence. Rising awareness among people and governments of nations across the world to ensure public safety and security by undertaking efforts to reduce road accidents, caused primarily due to driver negligence and distraction is a major factor that is likely to drive the lane keep assist system market. In a few states in the U.S. such as California and Nevada and in the District of Columbia, a rule stated by the U.S. government, mandates autonomous vehicles or vehicles with lane keep assist system to be equipped with an easy to trigger auto-drive disengage switch and an alert system for system failures. Increasing public preference and government emphasis toward advanced driver assistance systems (ADAS) equipped vehicles in recent years due to safety and security concern is also expected to boost the global lane keep assist system market during the forecast period.
The global lane keep assist system market is highly competitive due to the presence of top manufacturers. Prominent players operating in the lane keep assist system market includes Robert Bosch GmbH, Denso Corporation, Delphi Automotive PLC., Continental AG, Valeo, and ZF Friedrichshafen AG. Among these Robert Bosch GmbH and Continental AG are major suppliers of lane keep assist systems. Research and development in the field of driver assistance system and forming joint ventures have boosted the sales of Robert Bosch GmbH for lane keep assist systems. Progress and expansion in regions and development of next generation active safety system increases the market share for Robert Bosch GmbH. Research and development in the field of automation and vision for autonomous or driverless vehicles, which possess numerous advantage such as reduced driver efforts and increased passenger comfort, are providing lucrative opportunities to auto manufacturers across the globe.