Transparency Market Research (TMR) announces a new report on the global application analytics market. The report presents a thorough overview of the market by describing the historical trajectory of the application analytics market and its current figures. Reliable predictions based on the past figures of the global application analytics market are provided in the report, which also analyzes the market’s regional and competitive dynamics to provide readers with a granular picture of the global application analytics market. The report is titled ‘Application Analytics Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 – 2024.’
The global application analytics market is rising in prominence due to the growing dependence of the corporate sector on digital means of reaching out to the customer. Rising use of digital tools by diverse consumer demographics has resulted in many industries trying their best to maximize their utility, which has led to the conception of a growing industrial web aimed at making the most of the growing preference for digitalization. The global application analytics market is chief among these, due to the notable benefits of application analytics programs in streamlining everyday functioning of the operation.
The increasing complexity of business operations, brought about the variety of modes used to maintain contact with customers, is a key driver for the global application analytics market. The consequent rise in the number of data centers across the world has also been a key factor for the application analytics, as the ready availability of data gathering infrastructure and the widespread adoption of big data analytics has helped make application analytics programs more precise and customizable, which has driven demand from the global application analytics market.
By end use, the global application analytics market is segmented into BFSI (banking, financial services, and insurance), healthcare, travel and hospitality, retail, manufacturing, government and defense, IT and telecommunications, and energy and utilities. The BFSI and healthcare sectors are likely to contribute the key revenue share in the global application analytics market in the coming years due to the rising use of digital monitoring and outreach applications in these sectors. The government sector could also become a key consumer in the global application analytics market in the coming years due to the adoption of digital data storage techniques in a rising number of countries, whereas the growing prominence of ecommerce and digital payment modes is likely to drive the demand from the global application analytics market from the retail and energy sectors.
The widespread adoption of digital infrastructure has led to North America establishing a dominant share in the global application analytics market. Rapid developments in the analytics sector, the result of the firm presence of industry leaders such as IBM, Google Analytics, Oracle Corporation, Adobe Systems Inc., etc., have been vital for the steady growth of the application analytics market in North America and the high technological awareness in the region is likely to remain a key driver for the global application analytics market in the coming years. The aforementioned players, along with other leading entities in the global application analytics market, are profiled in the report in order to shed light on the market’s competitive dynamics.
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