Anti-Counterfeit Automobile Packaging Market : An Insight On the Important Factors and Trends Influencing the Market

Counterfeiting or forging is a worldwide phenomenon which not only affects the growth of industries but also affects the end-users of their products. Companies are becoming progressively conscious of the potential negative effects of counterfeit parts in their supply chain, which affect the sales revenue of the company. Besides, since the quality of the counterfeit product does not match with that of the original product, it also affects the brand image of the company. The forged components are so well developed that they are undetectable in normal conditions and thereby find application in critical areas, such as in automobile spare parts and maintenance. The usage of such components results in poor product quality and thus increases consumer safety concerns, which leads to the deterioration of the brand image of the concerned company.

Counterfeiting affects the company’s gross revenue and results in immense long term damage to its credibility in the market. In the automobile and aerospace industries, the costs incurred due to usage of forged and counterfeit parts are estimated to be in multi-millions.

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The anti-counterfeit automobile packaging technology has emerged as an efficient solution for detecting counterfeit products globally. The automobile industry is severely affected by counterfeit products as they are easily available in the local market. The Motor & Equipment Manufacturers Association (MEMA) conducted a survey in 2013 regarding the losses suffered by the global automobile industry due to counterfeiting. The results of the survey estimated losses close to US$ 12 Bn, which obviously is a significant amount.

Due to the severe increment in counterfeit products in the automobile industry, the anti-counterfeit automobile packaging market is expected to witness noteworthy growth over the forecast period.

The global anti-counterfeit automobile packaging market is projected to become a multi-billion industry, growing significantly over the forecast period of 2016-2024. Innovative technologies are coming into market for tracking and authentication of the original products, which are easy as well as very efficient in functioning. Their increasing adoption in the market, in turn, is propelling the demand for anti-counterfeit automobile packaging globally. Use of product level RFID technologies is one of the most significant factors expected to drive the growth of the overall anti-counterfeit automobile packaging market.

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