The animal care services market consists of day care, pet training, boarding services, grooming services, pet supplies, specialized food supplies and waste removal services. Day care involves feeding, walking and playing when the owner of the animals is at work or away from home. Day care service providers also arrange birthday parties and celebrations for pets. Pet training involves preparing the animals for riding, obedience, security and assisting disabled people. It also involves familiarizing the animals to the human voice and commands.
Dogs and horses are the most commonly trained animals. Boarding services are provided to pets of owners who are out of town. Boarding services of various prices and comfort levels are offered to pet owners looking for franchises to look after their pets. Most of animal owners do not have time for grooming their pets at home and thus they seek franchises offering grooming service for pets. Grooming services include hair styling and trimming, coloring, nail polishing, oil massages, paw treatments, aroma therapy rinses, ear cleaning and de-shedding. Pet supplies include supplying of general outfits to designer name brands, specialty shampoos, gadgets such as automated food dispensers, electric tooth brush and mouth wash. There are many animal service providers that offer personalized foods, weight management foods, organic foods and energy treats for pets.
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Global Animal Care Services Market: Drivers and Restraints
The animal care services market is experiencing tremendous growth worldwide. The growth of this market is mainly driven by the increase in pet ownership and rise in per pet spending. The growing trend of treating animals like one’s own children is encouraging pet owners to spend money on their pets far beyond simple food and routine expenses. According to the American Pet Products Association, pet ownership has increased significantly over past four decades.
In 1970, approximately 67 million households had pets, while in 2012 this number increased to nearly 164 million. The American Pet Products Association further states that approximately USD 55.72 billion were spent on pet care in the United States in 2013 and it is expected that the spending will reach around USD 58.51 billion during 2014. The industry did not experience a decline in pet spending even during the recession times, mainly because of pet owners increasingly viewing their pets as a family member and not wanting to compromise even during difficult times.
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Global Animal Care Services Market: Geographical Dynamics
Geographically, North America and Europe are the largest markets for animal care services owing to the presence of a large number of households with pet animals and high level of awareness regarding animal cleanliness and sanitization. Also, people in these regions have been identified as loving animals more than people in developing nations, which is one of the major reasons causing increase in number of pet ownerships in these regions.
Over the past few years, Asia-Pacific is also witnessing a sudden rise in the number of pet ownerships. Emerging economy leading to enhanced disposable income and growing trend of adopting pet animals are some major factors driving the market’s growth in these regions. In Asia-Pacific, Japan, China, India, Australia and New Zealand are the most promising markets and offer immense opportunities to players operating in this market. In Rest of the World (RoW), Brazil, Mexico, Israel, South Africa and Russia are the major markets where animal care services are expected to record sustained growth during the coming years.